VPG
Services
Creative Direction
CAD / Shop / Fabrication
Architectural Visualization
Client
VPG
Location
Global
Year
2023-2025
Credits
These images explore the fusion of digital art, stage design, and experiential storytelling, created entirely as conceptual renders for a large-scale music festival environment. The design centers around a massive, luminous owl structure, symbolizing wisdom, mystery, and transcendence—acting as both the focal point and narrative anchor of the gaming experience.
Info
As the Senior Art Director for Broadcast at Sands Digital from September 2023 to December 2025, you directed a 12-person art and technology team to produce immersive media assets. Your responsibilities centered on leveraging advanced 3D visualization and high-fidelity rendering to translate complex design concepts into cinematic visual narratives. You oversaw the complete design and development of both virtual and practical sets, including spearheading specific projects like the "Light Runner" track and foosball bonus tables.
